Sport Championship: Anna Kournikova media publicity

Monday, 27 June 2011

Anna Kournikova media publicity

Media publicity
Anna Kournikova playing tennis in white outfit. Left hand is extended as if she has just tossed a ball and right hand is cocking back for the serve.
Kournikova preparing to serve
Most of Kournikova's fame has come from the publicity surrounding her looks and her personal life. During Kournikova's debut at the 1996 U.S. Open at the age of 15, the world noticed her beauty, and soon pictures of her appeared in numerous magazines worldwide.
In 2000, Kournikova became the new face for Berlei's shock absorber sports bras, and appeared in the "only the ball should bounce" billboard campaign.[29] Photographs of her scantily-clad form have appeared in various men's magazines, including one in the much-publicized 2004 Sports Illustrated Swimsuit Issue,[citation needed] where she posed in bikinis and swimsuits, and in other men's public ations such as FHM[citation needed] and Maxim.[citation needed] Kournikova was named one of People's 50 Most Beautiful People in 1998, 2000, 2002, and 2003,[citation needed] and was voted "hottest female athlete" and "hottest couple" (with Iglesias) on ESPN.com.[citation needed] In 2002 she also placed first in FHM's 100 Sexiest Women in the World in U.S. and UK editions.[citation needed] By contrast, ESPN—citing the degree of hype as compared to actual accomplishments as a singles player—ranked Kournikova 18th in its "25 Biggest Sports Flops of the Past 25 Years". Kournikova was also ranked #1 in the ESPN Classic series "Who's number 1?" when the series featured sport's most overrated athletes.
She continued to be the most searched athlete on the Internet through 2008 even though she had retired from the professional tennis circuit years earlier. After slipping from first to sixth among athletes in 2009, she moved back up to third place among athletes in terms of search popularity in 2010.
In October 2010, Kournikova headed to NBC's The Biggest Loser where she led the contestants in a tennis-workout challenge. In May 2011, it was announced that Kournikova will join The Biggest Loser as a regular celebrity trainer in season 12.
In November 2010, she became an American citizen.

Anna Kournikova